The main function of a website you hope to be making a profit from, is to educate people, so that they know, like, and trust you enough to do business with you.
Messages that fail to fascinate
will become irrelevant.
Sally Hogshead
Think “book” not “diary”.
This is probably the best way
to be successful in blogosphere.
Avinash Kaushik – kaushik.net
Good content is not storytelling.
It’s telling your story well.
On the average,
five times as many people
read the headline
as read the body copy.
When you have written
your headline,
you have spent eighty cents
out of your dollar.
David Ogilvy
The key with blogging
is to lay it all out there
because sooner or later
people are going to know
what you know,
so you might as well
be the first one
to share the information
and get credit for it.
Neil Patel
(co-founder of Crazy Egg and KISSmetrics)
There is nothing wrong
with having a lot
of text on a page,
but make sure it is skimmable.
On average,
people leave a web page
within 10 to 20 seconds,
so you have to make sure
you are able to grab
people’s attention
within a few seconds.
Neil Patel
(co-founder of Crazy Egg and KISSmetrics)
We’ve heard complaints from users
that if they click
on a result
and it’s difficult to find
the actual content,
they aren’t happy
with the experience.
Rather than scrolling down the page
past a slew of ads,
users want to see
content right away.
Matt Cutts
(Head of the webspam team at Google)