Conversion Rate Optimization – Strategic Advisory Quotes
What is Conversion Rate Optimization? Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise. The CRO process involves…
Make Money With Your Website – Strategic Advisory Quotes
There are mainly two types of websites that make money. (1) A business that is marketed online (2) A “magazine” or “media” business Whatever your business, you are either running (1), (2), or both. If the answer is ‘neither’, then…
Content is King! Strategic Advisory SEO Quotes
Content is King! Who hasn’t heard this saying before? The expression is commonly attributed to an article written by Bill Gates back in 1996, but if you search on Google Books you can find two books by historian A. Wyatt…
If Readers Trust, Organic Links Follow – Essential Ranking Factors I
Trust and authority are essential ranking factors, but how do search engines evaluate these? Forget about the so-called “Search Engine Optimisation” (SEO) when you are deciding on what to put on your website. Instead think of strong topics in your…