What is Conversion Rate Optimization?
Conversion rate optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — be that filling out a form, becoming customers, or otherwise.
The CRO process involves understanding how users move through your site, what actions they take, and what’s stopping them from completing your goals.
Source: Moz.com
In simple terms, conversion rate optimization is finding out why visitors are not converting, and then fixing it. That’s all.
Unfortunately, this isn’t so easy. If it were, there would be countless numbers of website millionaires. 😉
Some of the following quotes may be perceived as controversial when considered against the common understanding of conversion rate optimization.
However, the authors are all experts and professionals who run their own hugely successful websites, and are therefore probably in the best position to judge.
Enjoy & learn!
You can’t please everyone,
so proudly exclude people.
Derek Sivers
Don’t find customers
for your products;
find products
for your customers.
Seth Godin
In order to optimize
for conversion rates,
you have to know where,
what to optimize,
and who to optimize for.
This information
is the cornerstone
to successful CRO strategies.
If you don’t gather data,
then you’re left
making changes
based on gut feelings alone.
Moz.com
Trying to increase sales
simply by driving more traffic
to a website with a poor
customer conversion rate
is like trying to keep
a leaky bucket full
by adding more water
instead of plugging the holes.
Bryan Eisenberg
If you double
your conversion rates,
then you cut your cost
per acquisition in half.
Quicksprout.com
Chapter 1
